It was submitted almost 2 years ago by Co-Director Creative Council : Nicole Alvarez of Leo Burnett & Publicis -Peña Defillo. This Experiential medium campaign is related to the Food industry and contains 2 media assets. It was created for the brand: La Hija del Pollero, by ad agency: Publicis. This professional campaign titled 'Pica Pollo for Democracy' was published in Dominican Republic in July, 2020. Generating employment during one of the most difficult economic crises that humanity has faced.Īnd most importantly, we managed to prevent thousands of Dominicans from selling their vote and voting freely for the candidate they really wanted. The idea allowed the brand to position itself among the most relevant in the segment, which helped us keep our stores from closing and to open 2 new branches. We generated enough earned media to cover 4 years of the brand's advertising budget and increased our followers by 30% in just 3 days. With a simple digital campaign and less than 1% of the advertising investment of our competition, we managed to become trending topic on the day of the presidential elections, making it on the news in all of the country's newspapers. “La Hija del Pollero restaurant” launched the first ever Pica Pollo for democracy, a delicious fried chicken combo that we gave out for free on Election Day to people who had already exercised their right to vote, blocking corrupt politicians from buying them.ģ days before the election, we sparked a conversation surrounding this problem.Īnd when the topic got hotter, we launched our proposal: We decided to fight fire with fire: if a Fried Chicken can buy a vote, it can also make Dominicans vote consciously. What could a local restaurant possibly do to change this? The fried chicken was so successful at the restaurant takeover that they’ve now made it a permanent part of their menu.The Dominican Republic is known for its beaches, its music and its people.īut there is another side of Dominican Republic unknown to the world that lives in isolation from the glamor of resorts, receiving little to no help because of corrupt politicians who come to power by buying votes in exchange for Fried Chicken (PICA POLLO), you heard that right, they buy votes with Fried Chicken. Served with an assortment of funky and super spicy dips, it’s fried chicken that resembles that in the cartoons – gorgeously deeply golden brown, shatteringly crispy, and drippingly juicy. Initially running through March, but extended through April due to phenomenal demand, the concept saw them serving up London’s absolute crispiest fried chicken. Inspired by a recent trip to Bangkok, where they tried some of the best central Thai-style fried chicken, the team decided to transform the restaurant into the Smoking Goat Chicken Shop. But Smoking Goat wasn’t satisfied with just one delicious fried chicken recipe on their menu. It’s the kind of dish that is whispered about in hushed voices discussing whether or not it’s weird to order yet another plate of the funk, spicy wings. Cult Thai barbecue restaurant Smoking Goat is already rightly lauded throughout London for their addicting Fish Sauce Chicken Wings. This may be a left-of-field entry, but just trust us for a minute. Smoking Goat Chicken Shop Credit: Smoking Goat □You’ll find Coqfighter at various different locations in London. We’re practically salivating at the thought. It’s then dusted in their house shake and served with miso butter gravy. Aquí encontrarás una tranquila atmósfera. El lema de Restaurante Y Super Pica Pollo Oriental es 'precios bajos por comidas suculentas'. Cada vez que vengas, comprobarás su genial servicio. Our top pick here would be the fried chicken served on the bone, which is brined overnight, steamed and fried until it’s lovely and golden. En este restaurante, sus comensales pueden comer un singular pollo frito. Poner a calentar, a fuego alto, la cocotte en un fuego de la cocina, verter un chorro de aceite de oliva y luego colocar el pollo. It’s now expanded to five different locations – King’s Cross, Finsbury Park, Soho, Croydon and the original Shoreditch spot – and there’s everything here from battered k-wings to fried chicken burgers. Kicking off this roundup of the best fried chicken in London is Coqfighter – a beloved establishment which started its life as a pop-up store in Boxpark Shoreditch.
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